Top 6 Picks: Real Estate Investing & Business Books

Over at RealEstateInvestor.com our intention is to both bring together real estate investors and help them find excellent educational resources.  This can come in many forms through mentors, articles, courses and books.  I am a big fan of books and HIGHLY encourage everyone to keep a few real estate tomes on their office shelves.  It’s great for reference material, and if I don’t say so myself, happens to look good to anyone venturing into your office for business purposes.

There are tons of books on the market about real estate.  Some of them are not so great, while others are definitely keepers.  At REI we have a selected list of recommended books for any real estate investor whom might be interested.  I thought I’d post some of my favorites from that list here today.

40 Days to Success in Real Estate Investing By Robert Shemin

I’ve been known to have some organizational issues.  So, any book that offers a step-by-step plan, or calendar to success is well…just the tops.  If you are like myself and prefer someone just lay it all out in front of you with a ready to go plan then I recommend picking up this book.

It’s a nice general resource book on the topic of real estate investing and will help investors who are interested in foreclosures, wholesales and lease-options.

Selling Real Estate Without Paying Taxes By Richard T. Williamson

This book is a must have for anyone investing in real estate.  It’s last edition came out in 2007 so, it’s a couple years behind on some of the new real estate laws.  However, it’s great at covering the basics of protecting your money from taxes.  Learn about 1031 Exchanges, Private Annuity Trusts and Tax free investing through your own IRA!

I know I’d want a resource book concerning my real estate capital and taxes on the shelves.  Even if you have an accountant working out the details of your tax returns, it’s a good idea to have this book on hand.  You never know what they might overlook.

The For Sale By Owner Handbook By Piper Nichole

You can find no more consistent and easy to understand guide on selling a property than this book.  It’s meant for the average homeowner who is looking to bypass realtor’s fees, but all of the information contained within can be easily applied to the real estate investor’s business.  If you find that your exit strategy is a little weak, consider reviewing the basics in the For Sale By Owner Handbook.

It will explain the process of picking a selling price, creating curb appeal, staging, advertising, confirming a buyer has the funds to back an offer, the closing and even that home inspection.

The Pre-Foreclosure Property Investor’s Kit By Thomas J. Lucier

Again, I am a big fan of step-by-step instructions, lists and anything that can help make investing that much easier.  This book is a great resource for today’s investors because there are so many homes in pre-foreclosure right now.  It’s amazing how many there are right now.  Investors can buy these homes before they go to foreclosure, helping both the economy and the homeowner, even though it can seem a little tricky on the surface.

You’ll learn in-depth the causes of foreclosure, what to know about the existing mortgage on a pre-foreclosure, how to finance the purchase of your pre-foreclosure and the author’s 14 step process for investing in these homes.

Awaken the Giant Within By Anthony Robbins

Every successful man or woman has encountered some times of doubt and hardship in their efforts to work towards a goal.  This book by a giant of a man, Anthony Robbins will help anyone out of their rut and back on the path to success.

It’s not a real estate book, but what I like to call a ‘self-awareness’ book.  Read through it.  Give it a chance and you might be surprised what you learn about your own inner motivations and the secrets to success.

The Millionaire Next Door By Thomas J. Stanley

Here’s another great book to keep on your shelves that’s not focused on real estate investing.  The author of this book takes a look at the ways every day people can become millionaires through frugality, common sense purchases and safe guarding their money.  It’s an excellent book to have on hand for any area of your financial life, not just the real estate business.


While these six selections are some of my favorites from RealEstateInvestor.com there are several other books on our reading list.  Head on over and peruse at your leisure or let me know what you personally have on your book shelves.  Who knows, maybe it will end up in our list of educational books for the real estate investor?

Real Estate Investing Success: The #1 Requirement

Most novice investors want some panacea for all of their real estate investing curiosity but there are few people who know the secret formula.  We all know someone who claims to have all the best real estate investing ideas, but in reality, they don’t.  Real estate investing is a highly competitive field and it is debatable whether or not ‘secret formulas’ should be given out for free.

Many think that the gurus on Park Avenue, or those in the rarefied air of academia, have information that will help anyone meet all possible real estate investing goals. But if someone else was to say that those folks were not in the know and if that someone had the actual path to real estate investing success, what would their secrets be worth?  Would a small percentage, say 10%, of all future earnings in the field be too much to ask for imparting all the necessary real estate investing strategies. What if it could be documented and proven that these real estate investing techniques were among the seven wonders of the investing world and could make riches for ordinary individuals?

Few would quibble about the price if such things were true and it could be proven that this information would magically turn real estate investing opportunities into solid sales figures and suitable profits.  After all, it isn’t ordinary profits that are promised but those that make investing the modern day equivalent of alchemy.  Real estate investing tactics that cause this type of success are so valuable that they shouldn’t be shared at all but written in disappearing ink and placed carefully into the family safe with heirlooms and stock certificates.  What if that were not the case however and these tactics were all rather ordinary matters of public record?  Well the truth is that they are all easily accessible to anyone with grade school reading and computer skills.

Yes it’s true, real estate investing strategies no more profound than doing your home work are all that are really needed to make a modest income in this endeavour. The #1 requirement that will help you succeed in your real estate investing business is doing copious amounts of reading about various real estate topics.  Just as with any subject that any child ever studied in any school anywhere, real estate investing skills can be learned.

Doing necessary real estate investing research is just as important as simply hitting the books because real estate investing requires market knowledge.  It requires seeking the information found in good old fashioned books just as any other profession does. Those who are diligent in their research will run rings around other investors who struggle for ages with a faulty sort of trial and error approach.  Take a more studious approach to real estate investing and you’ll develop a leaner and meaner investing strategy.  Wealth doesn’t accumulate over night but it will accumulate.  And remember that the tortoise never gave up or took a nap as the hare did so slow and steady did indeed win the race.

Real Estate Investing Strategies For New Investors

Most veteran investors will freely give their two cents to anyone who asks about their favorite real estate investing methods.  In fact, there are probably times when those same investors are entirely too free with information.  All too often there are those who overlook the only real estate investing methods that work consistently.

Some will say invest in wholesale, while others exclusively recommend short sale deals and still others recommend only industrial and recreational properties because that is where they’ve had success.  After conducting extensive real estate investing research, the best advice for new investors is probably to stick with starter homes because there is simplicity in buying and selling them.  Additional advice for most new investors is to focus on one style of home and learn real estate investing tactics that will facilitate rehabbing and marketing that one type.

Planning and focus are two of the most important real estate investing strategies just as they are in any successful enterprise. Sometimes there are many temptations in the real estate market and it’s hard to decide what to do with your investment dollars.  But if you apply planning and focus, you’ll find that a multitude of real estate investing opportunities make it is easier to find a lot of one market niche at the right price.

Profits can be increased by investing in a number of homes on the same street, or in the same neighborhood, that match your real estate investing plan and goals.  Taking this type of cluster approach will save time, money and hassle since contractors can be scheduled for a whole street of say furnace installations on the same day.  You’ll also save on materials because a left-over half can of paint from one house can be used on the next.

Another simple real estate investing strategy for most new investors is to buy starter homes that are small but nicely located and structurally sound. There is a fairly steady market for starter homes.  Not only because many newlyweds need to start small but also because of the frequent desire of people with grown children to downsize. This strong demand creates the kind of low but steady profit that causes a solid foundation for future investments.

Brick ranch style homes with slab construction from the mid-1960′s are often some of the best starter homes for real estate investing purposes.  Frankly, the concrete slab foundation was once a drawback for some who were afraid of future repairs that required jack hammers to ease broken copper pipes from their grasp.  For the investor this is actually a relatively easy repair and if several investment homes need this same work the cost goes down.  For some, real estate investing success requires taking someone else’s problem and finding an efficient solution.

Real Estate Investing Success Requires Niche Market Research

Real estate investing may seem on the surface to be about the same across the country from one franchised sales office to another. Nothing could be farther from the truth however since the economy, weather and crucial construction factors are all regional.  Real estate investing ideas should be tailored to fit the ever changing needs of various regions and economic trends.

When setting real estate investing goals, you must take niche marketing data into consideration if you hope to start or run a business that demonstrates real estate investing success.  It takes no more than a quick perusal of the internet to find the difference in prices between properties in the east, west and mid-sections of the United States. A little more research reveals that real estate investing strategies in other countries are equally dependent on the same regional price and construction differences. Take a longer look at the economic factors and differences in construction materials as well as weather constraints and one soon realizes the need to practice real estate investing techniques that are niche market specific.

Consider the real estate investing opportunities in three sunny areas with a fair amount of disposable income; California, Virginia and Florida.  These states have a great deal in common including:

• Middle to upper income populations
• Reasonable number of working and retired permanent populations
• Government, agricultural and factory workers
• Vacation visitors

There are crucial differences in weather pattern that have a distinct impact on construction methods. Florida is of course prone to hurricanes and structures must conform to specific codes especially in roofing.  Virginia is partly Coastal and has hurricanes standards as well as some cooler weather in the winter.  Insulation and energy efficient windows are therefore more of a concern.  California has regional issues with mudslides and fires not to mention the fact that the state has mandated solar energy measures.

Other real estate investing variables include the availability of lending which is becoming a concern in the midst of the mortgage melt-down in California but not so much in the economic picture of Virginia. Florida has its economic hurdles but there are so many people interested in its vacation and retirement homes that people are still standing in line for its properties. Florida does seem to have a lot of vintage mid-1950′s motel properties which present a unique investment opportunity and challenge that doesn’t seem as prevalent in the other two states. Needless to say real estate investing tactics would be different in each of these places even if the same investor was in the market to buy the same type of property.

Only those investors who stay on top of their real estate investing research could possibly cope with these continually changing niche markets.  Markets for short sales, motivated sellers, traditional home buyers, rent-to-own homes, rental homes or apartments and many other property categories require different real estate investing methods. This, and so many other reasons, is why real estate investing success depends on niche market research and knowledge.

We’d love to hear what other factors you consider when you invest in niche real estate markets.  Please post a comment below.

Real Estate Investing Strategies Learned From The Globe Theatre

As bard’s go there really isn’t much competition for Shakespeare’s work but as real estate investing ideas go the Globe Theatre would be a liability in today’s business climate.  A group recently built an exact copy of Shakespeare’s theatre and had endless problems from local authorities about the proposed cool but dangerous thatch roof.  Modern times simply will not normally allow for such blatant fire hazards.

Will could have used a better copyright law as well but fortunately he did have good business savvy for his era and did stay ensconced in the middle class of Elizabethan England. Today however, real estate investing goals even as clever as that theatre which housed Lord Chamberlain’s Players won’t make the grade when code violations exist. The average investor today would be well advised to stay away from questionable investments that come with a laundry list of probable HUD or local code violations. Pity the hapless newbie investor who didn’t do enough real estate investing research and therefore fails final inspections.

You’ll never save money by overlooking code since the errors will need to be corrected before the home can be sold or rented. Long ago generations of real estate investors tried to sell properties with glaring faults but today these properties can only be sold to other investors or do-it-yourself types with an “as is” condition warning. Low cost properties will often be sold to buyers utilizing government backed loans like the VA or FHA which have even more stringent, if not downright nit-picky, regulations. The only true road to real estate investing success is paved with real estate investing research especially regarding all matters of code.

History is riddled with tragic tales of business and home disasters that could have been avoided with adherence to current fire and other safety codes. Thatched roofs were once common place but even an historical society needs advanced fire suppression systems before local officials will be swayed. The notion of leaving off smoke and carbon monoxide detectors isn’t going to go over very well either. The best real estate investing strategies recommend that you always pay particular attention to such things and have a good cost allowance for these items.

When looking at real estate investing opportunities, realistically estimate the cost of repairing items related to code.  Love at first sight is often also blind to the hidden expenses of dwellings that were built before modern sewers or those that have other stinky problems. Old homes may have too much character for the average new investor so less extensive repairs will translate to higher profits. Similar problems may exist when buying homes that don’t at first appear to be in bad shape so it does help to get a professional home inspection.

Developing good real estate investing tactics while you are young will help you avoid potential fights in your golden years over your accumulated wealth like those that King Lear experienced.  Good real estate investing techniques include those that result in a good safe home being offered to the public. Whether it is “to be or not to be” the use of a sound real estate investing method “that is the question.”

Real Estate Investing Strategies Learned From The Globe Theatre

As bard’s go there really isn’t much competition for Shakespeare’s work but as real estate investing ideas go the Globe Theatre would be a liability in today’s business climate.  A group recently built an exact copy of Shakespeare’s theatre and had endless problems from local authorities about the proposed cool but dangerous thatch roof.  Modern times simply will not normally allow for such blatant fire hazards.

Will could have used a better copyright law as well but fortunately he did have good business savvy for his era and did stay ensconced in the middle class of Elizabethan England. Today however, real estate investing goals even as clever as that theatre which housed Lord Chamberlain’s Players won’t make the grade when code violations exist. The average investor today would be well advised to stay away from questionable investments that come with a laundry list of probable HUD or local code violations. Pity the hapless newbie investor who didn’t do enough real estate investing research and therefore fails final inspections.

You’ll never save money by overlooking code since the errors will need to be corrected before the home can be sold or rented. Long ago generations of real estate investors tried to sell properties with glaring faults but today these properties can only be sold to other investors or do-it-yourself types with an “as is” condition warning. Low cost properties will often be sold to buyers utilizing government backed loans like the VA or FHA which have even more stringent, if not downright nit-picky, regulations. The only true road to real estate investing success is paved with real estate investing research especially regarding all matters of code.

History is riddled with tragic tales of business and home disasters that could have been avoided with adherence to current fire and other safety codes. Thatched roofs were once common place but even an historical society needs advanced fire suppression systems before local officials will be swayed. The notion of leaving off smoke and carbon monoxide detectors isn’t going to go over very well either. The best real estate investing strategies recommend that you always pay particular attention to such things and have a good cost allowance for these items.

When looking at real estate investing opportunities, realistically estimate the cost of repairing items related to code.  Love at first sight is often also blind to the hidden expenses of dwellings that were built before modern sewers or those that have other stinky problems. Old homes may have too much character for the average new investor so less extensive repairs will translate to higher profits. Similar problems may exist when buying homes that don’t at first appear to be in bad shape so it does help to get a professional home inspection.

Developing good real estate investing tactics while you are young will help you avoid potential fights in your golden years over your accumulated wealth like those that King Lear experienced.  Good real estate investing techniques include those that result in a good safe home being offered to the public. Whether it is “to be or not to be” the use of a sound real estate investing method “that is the question”.

Real Estate Investing Paperwork: Try These Organization Tips

All right then, you have decided to tackle a few real estate investing goals that include rehabs. Without further ado you get up bright and early to begin tearing off an old porch to replace it with a new polymer product. By noon the city has an inspector out to tell you that you’d better have a building permit or you’re busted!

You conclude instantly that either your next door neighbor hates you or, in a less persecuted vein, you overlooked the most obvious necessity of all; doing the paperwork. There is probably no quicker way to halt your progress toward real estate investing success than to blow off the building permit. Another quick way to financial ruin is to forget to do the cost estimating or budgeting for the project. By the same token, one of the best real estate investing strategies is to organize the paperwork neatly in a file of its own in both hard copy and scanned into your computer.

When just starting out, one of the most urgent real estate investing techniques would be to create your office first before any rehab or refurbish project is attempted. There are lots of great pointers on the internet and in magazines about how to create a home office if you don’t already have one. If your plans are small then simply keeping accurate files in card board boxes that are clearly labeled will work fine for a while. Leather chairs and oak furniture won’t really be needed for a while but it would be a good idea to start looking for them used.

The important thing is that all receipts are saved and all official documents are carefully preserved because otherwise even the best real estate investing opportunities can fall victim to bad accounting. Speaking of accounting, it may be necessary to pay taxes quarterly to avoid a staggering bill at the end of the tax year. In order to do that there are special forms to fill out; in other words there’s more paperwork. Even though you pay a private accounting firm from outside they will still be in the dark if you’ve lost your paperwork and receipts.

Many state of the art real estate investing tactics depend on state of the art computer software so getting a good computer and installing the software is a priority. If you aren’t in the habit of using a remodeling or drawing program, do some real estate investing research to find the ones that will work best for you. There may even be some software programs in open domain form or on retailing sites that can be helpful. Some software programs may have a print function so you can show contractors and other workers just what the heck you’re trying to accomplish.

Regardless of other paperwork issues that may present themselves during the rehab process, good real estate investing methods demand that some office procedures be followed. One is to have budgets recorded and on file to refer back to when sidetracked by whims. Another is to scan all building permits then have them displayed and deeds kept in an area where they can be easily found on demand.

How To Rank High In Google For Real Estate Investing Terms

I’m sure you’ve heard a lot about social media marketing and how it can help you build your real estate investing network, generate leads and strengthen your personal and business relationships.  Well Google is taking it one step farther!

Google is beta testing a feature called Social Search.  It allows users who are signed in to their Google account to search on a word or term and see applicable results from their social circle of Facebook friends, Twitter followers, etc…

You can use this new beta feature to your advantage in your real estate investing career.  If you consistently post high quality content on your social profiles that is relevant to real estate investing, your content will show up in the Social Search area when people you are connected with on Facebook, Twitter, etc… search on applicable real estate investing keywords.

Watch this video from Peter Kolat for a visual explanation of how this works:

Social media marketing is a great tool for building and maintaining your real estate investing network.  And, Google’s Social Search is just one more reason why you should consistently post quality articles on real estate investment strategies via your social media profiles.

Have you connected with us on Facebook and Twitter yet?

Real Estate Investing: A World That Is Never Boring

Many jobs leave a person staring at the clock in boredom half the day but those with good real estate investing goals and real estate investing success will greet each day with zeal. While others spend much of their working lives just surviving until retirement those in this field often don’t even want to stop working!

Every day in this profession is accompanied by new situations and real estate investing opportunities.  Your real estate investing strategies will develop over time as the result of field experience. If there are any professions as complicated as investing they are few and far between.

The acquisition of real estate investing tactics is a slow process that accumulates over the entirety of a well spent working life. For this reason it is best to find mentors or seminars taught by seasoned professionals who have real estate investing methods that they are willing to pass on to others. Almost all who have worked in the field long enough have facts they can rattle off as easily as others can talk about the weather. Listening to and taking this advice can save hours and hours of exhaustive real estate investing research plus it’s just plain interesting to hear.

Most professions simply don’t allow for much variation in the way that things are done but real estate investing ideas and real estate investing techniques will always give room for individuality. Not many would want their surgeon to approach them with a new idea for a scheduled surgery. Most would prefer that someone else be the guinea pig and that tried and true techniques were used on their procedures. But a new idea for developing an area or new real estate marketing strategies is typically accepted with open arms.

Similarly, the challenges in real estate investing are as varied and frequent as any faced in any other realm. For instance, an investor may see the potential in a seaside neighborhood that has views that could garner higher prices if these real estate investing opportunities weren’t accompanied by some of the more difficult property problems like those involving city services or erosion. The prize for the extra effort needed to solve these problems is obviously profit but many will not be able to find a suitable solution.

That is what keeps real estate investing from becoming a run of the mill or boring job; the constant need to stay on your toes and find creative solutions. Those who find solutions to difficult problems, not only experience real estate investing success but also satisfaction in a job well done! That is as rewarding as drinking something with a little umbrella in it while watching the sun set over the water in the distance.

Sell Your Home Online in a Down Market

In today’s market you are missing out on many potential sales if you opt not to sell your home online. Recent market research has found that homebuyers are actively seeking out properties through the internet. They use the internet to seek out available homes in their areas and then follow through in visiting those homes they are interested in. This process has been shown to occur time and time again. If you want to reach as many new homebuyers as possible then you will have to make use of the internet in marketing your property.

Whether you are a real estate investor or just a homeowner selling their property this is the number one reason to sell your home online. List it and they will come!

If you actually need more reasons to make use of internet marketing for your real estate then we can provide that too.

• Ability To Reach The Broadest Range Of People

As they say, the internet is working for you twenty four hours a day and 365 days a year. By marketing online you can make use of this tool to reach hundreds of thousands of people, maybe even millions of people in your area. Out of all of these people you’ll only need the one buyer too.

The internet, along with proper marketing techniques like articles, social networking sites and of course placing your properties in free online classifieds will draw in the maximum number of interested buyers.

• Buyers Can Get Information Instantly

Many people today are used to getting the information they want quickly. Television, cell phones and most especially the internet have gotten us used to fast dissemination of our information. When a homebuyer has to call up a realtor or wait for the newspaper to start looking for property they can get frustrated and move on. This can cause you to lose a lot potential business.

When you sell your home online you’ll be offering the homebuyer more information than can be found in a newspaper classified or calling an automated phone message system. The new web 2.0 experience allows investors the chance to place photos online, detailed information about the homes and even virtual tours of the property. This literally gives the instant access to the most detailed information possible and also gives them a chance to fall in love with the property before they call.

• Marketing Online Is Super Cheap

Compared to other methods of real estate marketing, selling your home online is a great way to maximize the number of buyers you reach with a minimum of costs. There are many free classifieds sites online where you can place your property information. Plus, you can also market your real estate for free through blogs, articles and social networking.

• Saves You Time

When you decide to sell your home online you’ll find that you can easily save large amounts of time. Another golden rule in business is ‘time is money’. You’ve always got to make the most of your time, whether that means outsourcing your less valuable work or upgrading to more efficient methods.

By using the internet to reach those homebuyers you may find that you won’t rely as heavily on other marketing methods like making up flyers or putting up dozens of bandit signs. This frees up your time for other more valuable money making chores like closing deals and finding more property to invest in.

Don’t miss out on the fantastic opportunity that’s before you in the internet. You can easily sell your home online with a minimum of money, time and effort. In exchange you’ll get a maximum amount of exposure and potential home sales.

Web 2.0 Real Estate Investing Ideas that are Easy

You don’t need to be a computer savvy market guru to successfully sell your property through the internet. Web 2.0 real estate investing is a cinch once you’ve mastered a few basic steps and are familiar with a few essential websites. Online marketing of your real estate becomes just like marketing any other product once you change those pesky keywords and gear your content towards the interested buyer.

So, if this online marketing is as easy as I say it is…why don’t I offer you a few of my great ideas? I tell you what…I’ll give you a couple of great sites and steps to get your property online fast and start getting folks interested in your real estate. As long as you are willing to try these ideas out, you’ll be rewarded with interest, a larger network and more potential buyers.

The business of web 2.0 real estate investing is more involved than simply building a static website these days. It’s the next level of internet marketing. What is that next level? Social Networking!

For years all those experts were complaining that technology has been tearing people apart, causing them to ‘lose touch’ with each other. Web 2.0. is doing the complete opposite. People are more in touch with each other than ever before through the use of the internet and social networking websites.

Social Networking To Sell Real Estate
More people are going online to search for homes and real estate investors are following their buyers to the internet in droves. While marketing to their potential buyers, they are also marketing and making connections with each other. You can greatly increase your real estate network and potential buyer’s list by networking with other investors through these sites.

1.   Go online and create profiles at sites like; Facebook and LinkedIn. Be sure to use lots of real estate investing related keywords in your descriptions so other investors can find you. Once you’ve created your profiles feel free to search through these sites to find other investors yourself. Each social networking site allows users to ‘befriend’ each other online and create a kind of virtual black book of business connections through that site.

This is a great way for new investors to take advantage of real estate through the web 2.0. investing experience. They can start developing their real estate contacts online and not worry too much about the problems of meeting other investors through conventions or common activities like sheriff’s sales. These are also great places to network.

Building An Online Presence Through A Website Or Blog
It naturally goes with the social networking territory to have your own little website or webpage. In fact, the more websites you have the better because you are increasing your exposure. Just make sure you are managing your sites to their maximum effectiveness.

If you are new to web 2.0. real estate investing its easier to create your first webpages and blogs with sites like Myspace, Blogger.com and our site at Realestateinvestor.com.

2.   Sign up for a free online membership at Myspace or Blogger and fill in the personalized information to create a quick webpage. If you want to personalize your page with different backgrounds and layouts you’ll find that there are websites offering free code to change plug right into these pages too.

Theses sites also provide you with a personal url link so you can direct other people to your webpage to find out further information about you and your real estate business.

Even better you can develop yourself as a real estate expert and keep your site current through regular blog posts. These posts, when filled with unique keywords and helpful content will get picked up by the search engines and drive plenty of interested traffic to your webpages. These pages become both useful sites to offer information about your real estate services and also tools to drive traffic to your business.

As you can see one of the biggest tools in your arsenal is content! Next, try building your network and buyer’s list through content in the form of real estate articles.

Selling Yourself Through Real Estate Articles
If you’ve started a blog and are making regular blog posts for your visitors, then this next idea should be easy. Many real estate investors are creating a name for themselves online through the distribution of articles. Information is king when it comes to the internet. Mass distribution of content with the careful use of marketing can really drive a lot of potential buyers your way.

3. Research topics geared towards your buyers and keywords to include in the articles. Write the articles as well as and an author’s bio that includes a link to your webpage. Many article directories allow authors to include short biographies that include any kind of marketing information they want to push. Distribute these articles to many article directories. Sit back and watch your reputation develop.

It may seem like a lot of work for nothing, but this is the new cost of marketing for the web 2.0 real estate investing business. You’ll either spend your time writing fresh content to drive visitors to your site or you’ll spend your money on a writer to do it for you.

By the way, there is nothing wrong with hiring a freelancer to write content for you. This is a quick and easy way to solve your content needs problem. It doesn’t mean you don’t know the information about real estate or buying a home. It’s just another aspect of your business that’s been outsourced to save time for other work that brings in more money.

So these are the three simplest ideas you can use to start building your online network of buyers. It’s deceptively simple isn’t it? Yet, time and time again, these web 2.0 ideas bring interest to your real estate investing business. We all know, the more interest you generate the more buyers you’ll get!